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14 Best Clean Makeup Brands That Deserve to Be on Your Radar (2025 Guide)

  • janislozano
  • Sep 15
  • 2 min read

Updated: Oct 22

Girl putting on face cream

The clean beauty movement isn’t just a passing trend—it’s here to stay. More people are turning to clean makeup brands that deliver stunning results without harsh chemicals, toxins, or questionable ingredients.


Whether you’re looking for vegan foundations, natural lipsticks, or eco-friendly packaging, clean beauty proves you don’t have to compromise performance for purity.




Here are 14 clean makeup brands worth adding to your radar in 2025:


1. Babor - Purposeful ingredients and sustainably sourced materials, known for their Ampoule Concentrates.


2. RMS Beauty - Nourishing, creamy products like the Living Luminizer.


3. Kosas - “Makeup for skincare freaks” with Revealer Concealer.


4. Beautycounter - Skin Twin Foundation delivers natural finish with safe ingredients.


5. Saie - Minimalist formulas, Slip Tint SPF 35 is a cult favorite.


6. Tower 28 - Created for sensitive skin, ShineOn Lip Jelly is popular.


7. Ere Perez - Nature-inspired products like oat milk mascara.


8. W3LL People - Affordable clean makeup, Bio Stick Foundation is lightweight and buildable.


9. Merit Beauty - Minimalist beauty, Flush Balm Cream Blush is viral.


10. Clark's Botanicals - Powerful actives meet botanicals with real results.


11. Kjaer Weis - Luxury and refillable organic packaging.


12. Vapour Beauty - Botanical-based, pigment-rich formulas.


13. 100% Pure - Fruit-pigmented formulas.


14. Honest Beauty - Affordable, family-safe clean makeup staples.


15. Ilia Beauty - Known for skincare-infused makeup like the Super Serum Skin Tint SPF 40.



Why Clean Makeup Matters:


- Safer for your skin: Fewer irritants.


- Eco-conscious: Many brands focus on sustainable or refillable packaging. Cruelty free.


- Transparency first: Ingredients are simple, clear, and accessible.


Conclusion:

If you’re ready to refresh your routine, these best clean makeup brands prove that beauty can be both high-performing and safe.



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